I work in the spaces between strategy and delivery.
Most services weren't designed. They accumulated. I help organizations see the whole system, find what's broken, and build something better.
Senior Service Designer at Harmonic Design · MIT Sloan MBA
Service design is what happens when you zoom out past the screen.
How does this whole system work? Who's involved? Where do people get stuck? What's the business model underneath? I answer those questions, then work across teams to turn the answers into services that actually function for the people using them.
That means research with real users, workshops with cross-functional teams, journey maps and blueprints that make complexity visible, and prototypes that test whether the thing we're building will survive contact with reality.
Working with me
She built a GPT prototype from scratch, on her own initiative, that changed the trajectory of the research. She has the ability to see what's needed before anyone else, and then she makes it happen.
Whitney helped our teams think differently and gave us a fast, low-cost way to test ideas before committing further. She set a strong foundation so teams could continue prototype testing on their own.
The outcome was not only a very happy client, but a client team that feels better equipped to realize the vision of their project.
Let's talk about messy problems.
I'm always interested in conversations about service design, complex systems, and what's next.
Let's Talk