Good services don't come from one team. They come from getting the right people in the same room.
Most organizations aren't short on talent or good intentions. They're short on shared understanding. Teams build brilliant pieces that don't fit together. Users fall through the gaps between departments. The service, as a whole, was never designed.
I fix that.
I'm a senior service designer who works at the seam between strategy and execution. I run research that surfaces what's really happening, facilitate workshops that align people who've never been in the same room, and build artifacts that make the invisible visible. Then I stick around to help teams actually build the thing.
When I'm not mapping services, I'm probably baking fondant au chocolat, exploring Brooklyn with my family, or reading about systems thinking. I believe the best design work happens when you genuinely care about the people inside the system you're trying to change.
Design + Strategy
| Years | Organization | Role |
|---|---|---|
| 2022–present | Harmonic Design | Senior Service Designer |
| 2018–2022 | Freelance | Service Design & UX |
| 2016–2018 | KBS (now Forsman & Bodenfors) | Senior UX Designer |
| 2015 | Fjord (now Accenture Song) | Interaction Designer |
| 2013–2015 | Havas Lynx | Digital Strategist & Service Designer |
| 2011–2013 | Ogilvy | Senior Digital Strategist |
Education
| Years | Institution | Program |
|---|---|---|
| 2009–2011 | MIT Sloan | MBA, Marketing & Entrepreneurship |
| 2000–2004 | Brown University | BA, Visual Arts |
Methods I reach for most
Research & Discovery
Stakeholder interviews, contextual inquiry, diary studies, survey design, research synthesis, journey mapping, ecosystem mapping.
Design & Facilitation
Service blueprinting, co-design workshops, concept prototyping, AI/conversational prototyping, experience principles, pilot design, measurement frameworks.
Want to work together?
I'm always interested in conversations about service design, complex systems, and interesting problems.
Get In Touch