General Process

Not every project requires each of these steps, and not every client has the budget or schedule to accommodate the full suite of research that each project deserves. My role as a design lead is to provide guidance on what is critical, what is nice to have, and what will provide the most value to the client and their users.

 
 

Kick Off

Stakeholder Interviews

Competitive UX and Content Audit

Research Review

Research Plan

Workshop Design and Facilitation

RESEARCH

Interviews and Ethnographic Research

Quantitative Research

Service Design Blueprint

Customer Journey

Personas

ORGANIZE

Concept Development

Use Cases

Task Flows

Site Map

Technical Feasibility Review

Experiment

Lo- and Hi-Fidelity Prototypes

Usability Testing

Build

Wire Frames

Interaction Animations

Module Library

Annotaions and Documentation

Design Realization

 
 

Case Studies

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Car Dealership

User Research, Service Design Blueprinting

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Quick Serve Restaurant

User Research, Client Workshop Facilitation

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Service Design Jam

Team Leadership, Service Design

 
 
Whitney is a dream to work with.

Her proactivity and unapologetic pursuit of excellence make her a valuable team member.

She is collaborative, thorough and thoughtful about her designs.
— Mollie Gilmore, Senior Interactive Producer, KBS Partners